It is no secret that promotional products are pivotal to brands for reaping valuable advantages at a relatively low-cost per impression. It also supplements customer’s loyalty and brand awareness extensively.
While, there are several ways to maximise the use of promotional products; we will be highlighting the two effective mediums for reflecting on the usability of the promotional merchandise for driving revenues and sales:Method 1: Use a Call-to-Action approach for the distribution of promotional products
If you want to reap the benefits of promotional items then, you should start with building and establishing an exceptional relationship with your customers. For starters, you can consider personalising your promotional freebies for making your customers feel special to your brand.
Distributing personalised items to your audience creates a foundation of good relationship with your prospective and existing customers. It shows that you care for them, and it would make an excellent way to retain them for your brand. This strategy is rather effective for ticket sales that enable a trust and strong relationship with your audience.Method 2: Distribute promotional products when customers make a purchase
Congratulations on launching a promotional product strategy! If your warehouse is laden with exciting promotional products then, you can consider distributing premium promotional items each time a customer makes a purchase from your brand.
Make sure that your premium promotional items stand out from your regular promotional items, and it should instantly make your customers feel special by your incentives. Furthermore, you can add a promo code or discount code to the package to make your customers feel that they are important to your brand. It would enhance the marketalbity and recognition level of your brand by a mile, which should help you with driving sales and revenues adequately.